MEASURABILITY

Direct response advertising is measurable. While general advertising's image and brand building efforts are immeasurable and ambiguous, direct response advertising produces actual orders and inquiries to count. Consequently, success or failure is easily measured.

More and more major services and products demanding response and measurement from their advertising investments. The marketing focus has shifted away from production and sales to customer cultivation and fulfillment. The customer comes first and good customer relationships are the culmination of our marketing processes.

• Why Direct Response Marketing Works
• Accountability
• Measurability
• 5 Principles of Direct Marketing