SOCIAL MEDIA
SOCIAL MEDIASocial Media is taking off fast. It’s relatively cost effective and if you have the right product or service then this could be part of your integrated marketing plan. Here’s some basic facts to help you decide if Social Media Marketing is right for you. Facebook is the biggest and best place to advertise in social media today. It has tons of members and the most developed advertising platform of all the social networks. However, since it’s still relatively new, ads on Facebook are still cheap. With Facebook you can focus on two areas, much like traditional direct response marketing you can target groups or make a network. With targeted ads, you can take advantage of the massive amount of information Facebook has about all of it’s members, allowing you to focus on a truly impressive data. In terms of making a network, you can make a page on Facebook and then pay to advertise that page and gain “likes,” thereby creating your own network of fans on Facebook that you can then communicate with. LinkedIn is a smaller, less diverse network than Facebook. You can do the same type of targeting of groups that you do with Facebook, but you won’t be able to choose from the wide range of topics that Facebook provides. |
However, LinkedIn gives you a finer grain of targeting, so you can specifically advertise to people. It’s important to note that, as LinkedIn is made for business networking, that is the group that you’re advertising to; it’s either a perfect place or a horrible place to advertise your business depending on what you’re looking for and what you do. Twitter is huge and has grown at an unprecedented rate in its five years of operation. Even though it has had great success, though, it has the least developed advertising platform of any of the networks. All you can do with Twitter is buy a sponsored tweet or pay to promote a trend on the main page. Other than that, finding success with Twitter requires manually building up your network through gaining followers and following the right people in order to make your voice more prominent. The advantage of eventual Twitter success is the “snowball effect” that you can have: you tweet, your followers retweet, the followers of your followers retweet, etc. |