As a results-driven Direct Response and Branding Agency, Meyer Direct’s strategies and processes for business and marketing services has provided our clients better positioning and higher profits. And, since every business is unique, whether you have a product or service, we work with you to discover the "One" thing that makes your company different from every one else. We use what we discover to brand and craft your message to give you the broadest exposure at the best cost to market and advertise your business. You must be able to measure some form of change whether it be increased sales, increased awareness, website traffic, etc., it must not just feel like a success, it must be a measureable data proven success. And that's where Meyer Direct can help you!

WHY DIRECT RESPONSE MARKETING WORKS

For direct response marketing to work, you need a combination of a strong sales message and an offer. In one-way or another, you must ask for the order (or at least for a response, an inquiry). Advertising that merely "influences" or gives the recipient a better feeling about a product or service, or creates brand awareness, is not direct response marketing.

A direct response message should entice, cajole, promise wealth, health and happiness-all for a very special price if the customer "acts now". And, you have to know your customers well enough to ask. You have to have a feeling for your customer. You have to know how to position your product, to extract the benefits from the product features, and build images using the right words and pictures. You must identify with the customer. You must be credible. You must talk like they do, sound like them, feel the way they do, and know the things they know. Successful direct marketers place themselves in the customer's shoes and understand which emotional buttons to push.